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Often respondents open up more online than they would in person, which is valuable for sensitive subjects. [2] Like in-person focus groups, online groups are usually limited to 8-10 participants. 'Whiteboard' exercises and the ability to mark up concepts or other visual stimuli simulate many of the characteristics of in-person groups.
This deal eventually made Focus Group the UK's second largest home improvement retailer, behind B&Q. [7] 36 Focus stores were rebranded to Focus DIY, growing Wickes from 131 stores in October 2000 to 172 in March 2004. [8] In December 2004, Focus Group sold Wickes to Travis Perkins. [9] The sale was completed in February 2005. [10]
Market research communities (Insight communities) - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums.
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Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.
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