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In 2010 the government of Haryana announced they were considering establishing a film board to promote Haryanvi-language films. [3] At the 62nd National Film Awards, the Haryanvi movie Pagdi The Honour won the award for Best Feature Film in Haryanvi and Baljinder Kaur won the National Film Award for Best Supporting Actress for her role in the same.
The album received positive response from audiences, with the tracks "Raataan Lambiyan" and "Ranjha" which earlier released as singles, topped the national and global charts, in all music and video platforms. The track "Raataan Lambiyan" is the most streamed Bollywood song on Spotify with over 500 million audio streams. [2]
The country-side or desi (native) form of Haryanvi music is based on Raag Bhairvi, Raag Bhairav, Raag Kafi, Raag Jaijaivanti, Raag Jhinjhoti and Raag Pahadi and used for celebrating community bonhomie to sing seasonal songs, ballads, ceremonial songs (wedding, etc.) and related religious legendary tales such as Puran Bhagat.
The music rights of the film are with Zee Music Company. Soundtrack of the film was composed by Happy Raikoti, V Rakx, Avvy Sra, Ajay Hooda, Gulshan Sharma, which features vocals from Ammy Virk, Raj Mawar, Mannat Noor and Komal Choudhary. The film was theatrical released worldwide on 14 June 2024. [3]
His 2019 song "Paagal" reached 74.8 million views on YouTube within 24 hours, setting the record for the most-viewed video in 24 hours on YouTube., [14] YouTube did not confirm the record. Badshah's label then Sony Music , confirmed that they had used the help of advertisements from Google ad sense to promote the song.
The history of Haryanvi cinema can be traced back to its first film, Dharti, released in 1968, directed by Kidar Sharma.This marked the beginning of Haryanvi-language films, but due to the dominance of the Mumbai-based Hindi film industry, extensive production of Haryanvi films did not begin until the 1980s.
Dayachand Mayna, was an actor, songwriter, poet, singer who wrote many raagni, songs, Saang, Kissas, he was from Mayna (Rohtak) Satish Kaushik, born in Dhanoda Mahendergarh; Jagat Jakhar was a Haryanvi film actor famous as hero of the Haryanvi movie Chandrawal. Jaideep Ahlawat, born in Village Kharkara Rohtak.
The song became such a big hit that the name of the city Bareilly has been synonymous with the song. In February 2020, the song became a national talk of the country once again when the city's authority built a statue of 14 feet tall, golden Jhumka (earring). Some newspapers including India Times compared it with the Sadhana-starrer song. [7]