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Goodwrench took to the airwaves in 1977 as a way to market General Motors franchised dealers' service departments, replacing a patchwork of separate GM-divisional offerings. At the time, GM marketed vehicles in the US under the Chevrolet , Pontiac , Oldsmobile , Buick , Cadillac , and GMC brands.
General Motors (GM) was founded in 1908 by William C. Durant as a holding company for Buick, which had been founded by David Dunbar Buick in 1903 and controlled by Durant since 1904. [4] Durant intended for GM to replicate his business model as a horse-drawn coachbuilder , where he had found success by quickly acquiring outside companies in ...
General Motors Company (GM) [2] is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. [3] The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM.
Buick G2.5 V6 made by Shanghai GM, China, 2002 V6 engine of Buick 2.5G of Shanghai GM, China, 2002. Buick is one of China's most popular, best-selling automobiles. [52] In 2016, General Motors sold over 1.1 million Buicks in China. [53] Buicks have always been popular in China. In pre-World War II China, one in five cars was a Buick. [54]
April 24, 2009: GM announced that they will be scrapping the Pontiac brand in an effort to invest more money into their major brands (Buick, Cadillac, Chevrolet, and GMC). [84] It was the second discontinuation of a major GM brand in the 21st century, after Oldsmobile (which ended production in 2004).
A group of banks took over control of GM and ousted Durant. Durant and Louis Chevrolet founded Chevrolet in 1913 and it quickly became very successful. Durant began acquiring stock in GM and by 1915 had majority control. Chevrolet was acquired by GM in 1917 and Durant was back in charge of GM. In 1921, Durant was again forced out of the company.