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  2. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Service marketers often use an expanded marketing mix which consists of the seven Ps: product, price, place, promotion, people, physical evidence and process. A contemporary approach, known as service-dominant logic , argues that the demarcation between products and services that persisted throughout the 20th century was artificial and has ...

  3. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

  4. Room service - Wikipedia

    en.wikipedia.org/wiki/Room_service

    Room service or in-room dining is a hotel service enabling guests to choose items of food and drink for delivery to their hotel room for consumption. Room service is organized as a subdivision within the food and beverage department of high-end hotel and resort properties. It is uncommon for room service to be offered in hotels that are not ...

  5. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The marketing plan can be expected to provide information about the company's long and short-term goals, competitive rivalry, a description of the target market, products offered, positioning strategy, pricing strategy, distribution strategy and other promotional programs.

  6. Honeymoon suite (hotel) - Wikipedia

    en.wikipedia.org/wiki/Honeymoon_suite_(hotel)

    A honeymoon suite, or a 'romance suite', in a hotel or other places of accommodation denotes a suite with special amenities primarily aimed at couples and newlyweds.. It is a form of niche marketing that likely originated during the 1920s with Niagara Falls providing small huts for couples to stay in near its site as a form of promotion.

  7. Category:Promotion and marketing communications - Wikipedia

    en.wikipedia.org/wiki/Category:Promotion_and...

    Call to action (marketing) Cause marketing; Cigar band; City marketing; Co-branding; Co-promotion; Concept video; Consumer-generated advertising; Content marketing; Copy testing; Corporate identity; Corporate social media; Cross-promotion; Custom media

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