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Advertising guru Al Ries said: "The name is the single most important decision you'll ever make as a company." [2] [3] Much of the company's work is for naming products, with related suggestions for product characteristics, such as the color of a pill. [3] Another part of this work is to verify that the suggested name is not already in use. [7]
Douglas Aircraft Company (to McDonnell Douglas) – Donald Wills Douglas, Sr. Dow Chemical Company – Herbert Dow; Dow Jones & Company – Charles Dow and Edward Jones; D'Oyly Carte Opera Company – Richard D'Oyly Carte; Dr. Bronner's Magic Soaps – Emanuel Bronner; Dr. Oetker – August Oetker; Ducati – Antonio Cavalieri Ducati (1853–1927)
Victor (Victor Company of Japan, Ltd) ((JVC Kenwood Holdings)) – Same as JVC Yaesu (Vertex Standard) – same as Vertex Standard Currently, [ when? ] not providing electronics products
The Campbell Soup Company, which has sold everything from vegetables, snacks, salsa, soup and much more in its 155 years in grocery, has decided to drop the word “Soup” from its corporate name ...
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
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