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Designers Against Aids [1] (abbreviated DAA) is an international project launched in Belgium in 2004, developed by the non-profit organization Beauty Without Irony, which spreads HIV/AIDS global awareness by using pop culture, celebrities, fashion, and sports to target younger generations, mainly from Western countries.
Staying Alive is an MTV international initiative to encourage HIV prevention, promote safer lifestyle choices and fight the stigma and discrimination that fuels the HIV epidemic. Staying Alive is the world's largest HIV mass media awareness and prevention campaign in the world.
A demonstrator waves a placard using the "Silence=Death" slogan during a 2017 event in New York City.Activist groups focused on HIV/AIDS in the United States initially drew their numbers from the bisexual, lesbian, and male homosexual communities as a whole, with socio-political campaigns including culturally active patients who were struggling with their healthcare themselves.
All the World AIDS Day [25] campaigns focus on a specific theme, chosen following consultations with UNAIDS, WHO, and a large number of grassroots, national and international agencies involved in the prevention and treatment of HIV/AIDS. As of 2008, each year's theme is chosen by the Global Steering Committee of the World AIDS Campaign (WAC).
The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money. As part of a new business model, each partner company creates a product with the Product Red logo. [2]
Originated and supported by Carla Bruni-Sarkozy the Born HIV Free campaign was conceived by musician and producer Julien Civange.. The campaign was launched in Paris, at the "Espace Pierre Cardin" on May 19, 2010 to spread awareness of the struggle to create an AIDS-free generation by 2015 and to garner popular support for its continued donor financing.
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