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Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism. [1][2] The Swiss style is associated with the ...
Tyler School of Art (BA, 1970) Known for. Graphic designer, painter, author and educator. Spouse. Seymour Chwast. Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991.
Graphic design is a profession, [2] academic discipline [3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in part out of art movements such as ...
Milton Glaser (June 26, 1929 – June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo; [1] [2] a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti Valentine typewriter.
Jacqueline S. Casey (20 April 1927 – 18 May 1992) [1] was a graphic designer best known for the posters and other graphic art she created for the Massachusetts Institute of Technology (MIT). While practicing a functional Modernism, Jacqueline S. Casey was a graphic designer in the Office of Publications (later retitled the Office of Design ...