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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The Tar Heels also wear the Jordan Jumpman logo on their helmets. [20] The University of Oklahoma was the third football program that became sponsor by the Jordan brand. The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21]
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Members of Run-DMC wearing Kangol bucket hats Accessories worn by Slick Rick, DMC, and Jam Master Jay displayed at the Rock and Roll Hall of Fame. During the late 1970s, sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds became established and attached themselves to the emerging hip-hop scene.
The 2018–19 version was slightly tweaked to feature teal lettering and a new logo reminiscent of the original Air Jordan "Wings" logo. [162] The "City" uniform for the 2019–20 season moved away from the "Buzz City" concept and went with a cool grey base, purple, teal and black piping, "CHA" acronym in purple and white numbers with purple trim.