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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. [2] A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4]
A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.
Data streams are integrated with demand side platform (DSP) within programmatic advertising ecosystem. Parties (e.g., advertisers) can exchange the users' IDs and concatenate with them existing profiles.
Digital signal processing, the mathematical manipulation of an information signal; Digital signal processor, a microprocessor designed for digital signal processing; Dynamic Reconfiguration port; Yamaha DSP-1, a proprietary digital signal processor; Demand-side platform, a system to facilitate the buying of online advertising
Rather than placing a booking for advertising directly with a website, advertisers will manage their activity through a (demand side platform), and bid to advertise to people in real time, across multiple websites, based on targeting criteria. This method of advertising quickly gained popularity, as it allows for more control for the advertiser ...
Moving on to revenue contribution by platform. HPC increased 19% quarter over quarter to account for 53% of our fourth quarter revenue. Smartphones increased 17% to account for 35%.
It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators.