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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. [2] A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4]
DSP may refer to: Computing. Digital signal processing, ... Demand-side platform, a system to facilitate the buying of online advertising; Education
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]
It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators.
To increase sales of their line of Hydro Boost products in India, Neutrogena used the Demand Side Platform of Amazon. [29] They created both video advertisements and display advertisements, linking viewers to the store. The project successfully drew consumers in, with a 9.8% conversion rate and a return on advertising spending of 4.8. [29]
The Trade Desk's next biggest market is mobile -- AppLovin's base -- which accounts for a mid-30% percentage of ad spend on The Trade Desk's platform. What it means for The Trade Desk