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Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude. Being a soft girl also may involve a tender, sweet, and sensitive personality. [1] The soft girl aesthetic is a subculture that found predominant popularity through the social ...
Vox writer Rebecca Jennings instead referred to the Tumblr aesthetic as a precursor of the subculture, as it lacked the cutesy aspect that would come to define e-girl hair and makeup. [12] Ruby Barry of Heatworld traces the origins of e-girl fashion to 2000s Japanese street fashion, including anime, kawaii and lolita fashion styles. [4]
The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment (including toys and idols), fashion (such as Lolita fashion), advertising, and product design.
One is a fashion style while the other is role-play, with clothing and accessory being used to play a character. However, there may be some overlap between the groups. [ 137 ] This can be seen at anime conventions such as the convention in Göteborg in which cosplay and Japanese fashion is mixed. [ 138 ]
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The same year, luxury fashion house Ports 1961 launched their fall/winter 2022 campagne which featured models Vittoria Ceretti and Bella Hadid in soft grunge inspired outfits taken on polaroid cameras. [9] During this time, the style was embraced by celebrities including Emma Chamberlain, [22] Doja Cat [23] and Olivia Rodrigo. [24]
In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga , anime , and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid ...
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