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Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
Baby Phat by Kimora Lee Simmons is making a comeback at Macy’s. Kimora Lee Simmons has developed a holiday collection that will be sold at 50 Macy’s stores and its e-commerce starting Dec. 15.
Baby Phat relaunched in the summer of 2019 and then debuted a new signature collection in the fall of 2019. In an interview about the relaunch of Baby Phat, Simmons said to Women's Wear Daily: "The relaunch of Baby Phat will be comprised a mainstream sportswear collection for millennials targeted to the mid-tier retail level. Over the past ...
In 2004, Simmons sold Phat Farm and Baby Phat to the Kellwood Company for $140 million. [24] In the same year, Simmons formed Russell Simmons Music Group, or RSMG, a record label founded as a joint venture with Universal Music's Island Def Jam Music Group. [25] Tony Austin was the label's president. [26] [27]
Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [ 3 ]
"In Store for Fabulosity" September 30, 2007 Kimora launches her new jewelry line at the Baby Phat store and hires a feng shui expert to bring in some harmony before the big event. 8 "Kiddie Couture" October 7, 2007 Ming and Aoki Lee design and model their fashion line at the Baby Phat show room. Designed by Head Designer Jerome LaMaar