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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Konica (Japan) Major color film producer including white label brands, merged with Minolta, Closed film business in 2006. Kranseder (Munic, Germany) Leonar (Hamburg, Germany) Manufacture of B&W papers; Mimosa (Dresden, Kiel, Germany) Manufacture of B&W papers & films; Negra (Spain) Manufacture of B&W film. Closed 1984 [12]
Packaging engineers must interact with research and development, manufacturing, marketing, graphic design, regulatory, purchasing, planning and so on. The package must sell and protect the product, while maintaining an efficient, cost-effective process cycle. [2] Engineers develop packages from a wide variety of rigid and flexible materials.
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
There are several techniques for conducting the in-mould labelling process. Vacuum and compressed air can be used to handle the labels, also static electricity can be used. . Electrostatic charging electrodes charge a label while it is being transferred to the moulding machine, so that when the label is placed on the tool and released by the labelling robot, it will wrap itself onto the to
White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
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