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A selection of Tazo teas, showing the pre-2006 logo An organic chai tea bag, showing the Tazo logo used since 2013 The company uses " New Age "-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman " and an original tag line was "The Reincarnation of Tea."
Tazos started out with a set of 100 disks featuring the images of Looney Tunes characters and 124 Tiny Toons tazos in 1994. The disks were added to the products of Mexican snacks company Sabritas and were named after the expression taconazo (to kick with the heel) which was a reference to another popular school game in Mexico where children open bottles with their shoes trying to launch the ...
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Stash Tea was founded by Steve Lee, Dave Leger, and Steven Smith (who also co-founded Steven Smith Teamaker and founded Tazo) in 1972. [ 1 ] [ 2 ] The company originally operated from an old Victorian style house in Portland, supplying loose herbal teas and bulk herbs to natural food stores.
Steven Dean Smith (May 29, 1949 – March 23, 2015) was an American tea entrepreneur, best known as the founder of Tazo tea company, co-founder of Stash Tea Company, and co-founder of Steven Smith Teamaker in Portland, Oregon. Smith was recognized internationally as one of the tea industry's leading entrepreneurs, and often spoke to various ...
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate).
Alex Whitmore founded Taza Chocolate in 2005 after a trip to Oaxaca, Mexico, where he first encountered stone ground chocolate. [3]After building out a factory space in Somerville, Massachusetts, in 2006, Whitmore acquired a mix of traditional and vintage machinery, including stone mills from Oaxaca, [4] an Italian winnower from Dominican Republic, and a Barth Sirocco roaster from Italy.