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The original game concept was created by Dean Hyers and Mike Koenigs as a non-violent CD-ROM computer game to be released with 5.7 million boxes of Rice Chex, Wheat Chex, and Corn Chex cereals [3] in order to cast Chex as a cereal that was exciting and fun for children while appealing to modern sensibilities by targeting home PC owners. [6]
The first set to name, market and produce pack-inserted sketch cards was the Defective Comics Trading Cards set of 1993 from Active Marketing International, illustrated by Mark Voger. Another early example was the 1993 Simpsons set from SkyBox International that had 400 redemptions for an "Art De Bart Card." [ citation needed ]
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
You knew it was fixin' to be an especially good day if the universe showed up for you in such a way that you ended up with one of those awesome spoons that were buried in cereal boxes growing up ...
The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. [1] The second method of distribution is to include the prize in the box itself, usually outside the liner bag—often called an "in-pack promotion" in retail marketing.
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While the new version of the cereal will forego the storybook element, it will have vintage-inspired packaging — including a board game printed on the back. The back of a new Twinkles cereal box.
In 1945, Kellogg inserted a prize in the form of a pin-back button into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics. There were 5 series of comic characters and 18 different buttons in each set, with a total of 90 in the collection. [29]