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The size of the Kuwaiti 360 Mall store was slightly larger than Al Wahda's (despite bringing a similar concept), at 3,000 m 2 (32,000 sq ft), built as an extension of the mall. [70] As for IKEA Harajuku, the 2,500 m 2 (26,910 sq ft), 7-storey store houses the chain's first and only konbini concept.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]