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Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000.00 (around US$18,000.00) from their parents. [3] [4] [5] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.
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Selecta is a Filipino dairy products brand owned by RFM Corporation (PSE: RFM).Its milk business is operated by RFM Corporation, while its ice cream business is operated under a joint-venture with Unilever Philippines, Inc. (known as Unilever RFM Ice Cream, Inc.), and serves as the Philippine branch of Unilever's Heartbrand line of ice cream.
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It holds in its portfolio some of the most formidable brands in the Philippine food industry. Sixty per cent of its sales comes from poultry, feeds and meats; branded businesses, processed meats, coffee and dairy; and flour. As at July 16, 2013, San Miguel Pure Foods had a market share of over 40%, and is the Philippines' leading poultry ...
It kept as many as 800 cows. Pasteurised milk produced at the farm was packaged in pyramid-shaped cartons and sold under the brand Magnolia. [3] [4] [5] That same year, a deal was reached between Cold Storage and San Miguel Brewery (now San Miguel Corporation), which owned the successful Magnolia ice cream in the Philippines established in 1925 ...
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