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Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion.While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
Shein is currently headquartered in Singapore. In April 2022, its value reached $100 billion, making it the world's third-most valuable start-up. However, the value dropped to $66 billion in May.
SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model.The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [who?] promote its products.
That loophole has been a boon for Shein, a retailer known for fast fashion that was founded in China in 2012 but is now based in Singapore, and Temu, which was founded in Boston in 2022 but is ...
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In November 2022, Tang joined global online on-demand fashion retailer Shein Group as executive vice chairman, after having served as advisor to the company's CEO and cofounder Chris Xu (Sky Xu) for over a year. [24] [25] As of August 2023, Tang is executive chairman of Shein Group.
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