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The initial New Public Management (NPM) reforms implemented in Anglo-Saxon countries inspired reforms across the world. [9] These reforms, which were triggered and motivated by a variety of factors and resulted in the development of various models, led to the emergence of a global NPM trend. [10]
Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them. These parties can include individuals, groups of individuals, organizations, or communities.
The new public administration (NPA) is a perspective in public administration that emerged in the late 20th century, focusing on more collaborative and citizen-centric approach. It emphasizes responsiveness to public needs, community involvement, and the integration of management and social science principles in public sector decision-making.
Experiments on co-production on public services have been launched in many countries, from Denmark to Malaysia, the UK and the US. [8]The term 'co-production' was originally coined in the late 1970s by Elinor Ostrom and colleagues at Indiana University to explain why neighbourhood crime rates went up in Chicago when the city's police officers retreated from the street into cars.
The first idea of a digital administrative law was born in Italy in 1978 by Giovanni Duni and was developed in 1991 with the name teleadministration. [1]In the public administration debate about new public management (NPM), the concept of digital era governance (or DEG) is claimed by Patrick Dunleavy, Helen Margetts and their co-authors as replacing NPM since around 2000 to 2005. [2]
Service innovations fall into two categories: Radical innovations: which are the services, systems or proposals that did not exist before. Incremental innovations: are improvements and changes in existing services. The new service development cycle (NSD) is divided into two: the planning phase and the implementation phase.
Local service delivery is the delivery of public services at the local level and is a distinct domain of public policy.Local governments can be more reflective of local needs and interests and a prime driver of innovation in government practices; at the same time, local service delivery deals with some challenges, such as expertise concerns, steering problems, and the presence of economies of ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.