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2. Promoter (entertainment) - Wikipedia

   en.wikipedia.org/wiki/Promoter_(entertainment)

   A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.

3. Song plugger - Wikipedia

   en.wikipedia.org/wiki/Song_plugger

   A song plugger or song demonstrator is an individual who promotes music to musicians, record labels, and customers. Song pluggers work for a music publishing company or operate independently. The function of the role has evolved as advances in music technology changed the music industry over the course of the 20th and 21st centuries.

4. Payola - Wikipedia

   en.wikipedia.org/wiki/Payola

   Payola, in the music industry, is the name given to the illegal practice of paying a commercial radio station to play a song without the station disclosing the payment. . Under U.S. law, a radio station must disclose songs they were paid to play on the air as sponsored airtim

5. SoundCloud - Wikipedia

   en.wikipedia.org/wiki/SoundCloud

   SoundCloud first entered the music streaming industry as a new way for artists to share and promote their music. As an online platform, artists can release music without a record label or distributor. [75] SoundCloud users are both listeners and artists, using the platform together, creating a community focused space. [76]

6. Spotify Wrapped - Wikipedia

   en.wikipedia.org/wiki/Spotify_Wrapped

   Spotify Wrapped is a marketing campaign intended to promote Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.

7. 360 deal - Wikipedia

   en.wikipedia.org/wiki/360_deal

   Developed within the last 20 years (in the 21st century), the business arrangement is an alternative to the traditional recording contract, where the artist usually has control of personal revenue streams (outside the core business relationship around the sharing of revenues in music production). In a 360 deal, a company typically agrees to ...