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  2. Market fragmentation - Wikipedia

    en.wikipedia.org/wiki/Market_fragmentation

    Fragmentation in a technology market happens when a market is composed of multiple highly-incompatible technologies or technology stacks, forcing prospective buyers of a single product to commit to an entire product ecosystem, rather than maintaining free choice of complementary products and services.

  3. Fragmentation (economics) - Wikipedia

    en.wikipedia.org/wiki/Fragmentation_(economics)

    In economics, fragmentation means organization of production into different stages, which are divided among different suppliers often are located in different ...

  4. Balkanization - Wikipedia

    en.wikipedia.org/wiki/Balkanization

    Balkanization or Balkanisation is the process involving the fragmentation of an area, country, or region into multiple smaller and hostile units. [ 1 ] [ 2 ] It is usually caused by differences in ethnicity, culture, religion, and geopolitical interests.

  5. Herfindahl–Hirschman index - Wikipedia

    en.wikipedia.org/wiki/Herfindahl–Hirschman_index

    But as market shares of the 20-firm industry diverge from equality the Herfindahl can exceed that of the equal-market-share 3-firm industry (e.g., if one firm has 81% of the market and the remaining 19 have 1% each, then =). A higher Herfindahl signifies a less competitive (i.e., more concentrated) industry.

  6. Fragmentation - Wikipedia

    en.wikipedia.org/wiki/Fragmentation

    Fragmentation (sociology), a term used in urban sociology; Feudal fragmentation, in European history; Habitat fragmentation, in an organism's preferred environment; Market fragmentation, the existence of multiple incompatible technologies in a single market segment; Population fragmentation, a form of population segregation

  7. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  8. Food marketing - Wikipedia

    en.wikipedia.org/wiki/Food_marketing

    There are three steps to both developing and extending: generate ideas, screen ideas for feasibility, and test ideas for appeal. Only after these steps will a food product make it to national market. Of one hundred new food product ideas that are considered, only six make it to a supermarket shelf. The food industry faces numerous marketing ...

  9. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    Market freedom: degree of autonomy enjoyed by the participants in price determination and competition; Market regulation: restrictions on marketability and market freedom, done by tradition, convention, law, voluntary action; Trade networks are very old and in this picture the blue line shows the trade network of the Radhanites, c. 870 CE.