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GOOG-411 (or Google Voice Local Search) was a telephone service launched by Google in 2007, that provided a speech-recognition-based business directory search, and placed a call to the resulting number in the United States or Canada. [1] The service was accessible via a toll-free telephone number.
A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic results prefaced with a 'local 3-pack', a list of three local results. More local results can be obtained by clicking on “more places ...
411 is a telephone number for local directory assistance in Canada and the United States. Until the early 1980s, 411 – and the related 113 number – were free to call in most jurisdictions. In the United States, the service is commonly known as "information", [1] although its official name is "directory assistance". [2]
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According to several reports, the search term "yellow pages" was among the five highest revenue-generating search terms in Google's AdWords program in 2010. Experian/Hitwise reported in January 2011 that the search term "yellow pages" was one of the top 50 search terms across all search engines and all search terms (millions of search terms).
Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
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