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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
Often different models of razors within a brand share the same razor-head designs, differing primarily in the color, length, texture, material(s), and weight of the handles. [32] Three-piece razors generally have interchangeable handles, and some companies specialize in manufacturing custom or high-end replacement handles.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
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A straight razor is a razor with a blade that can fold into its handle. [ 1 ] [ 2 ] They are also called open razors and cut-throat razors . [ 3 ] [ 4 ] [ 5 ] The predecessors of the modern straight razors include bronze razors, with cutting edges and fixed handles, produced by craftsmen from Ancient Egypt during the New Kingdom (1569 — 1081 BC).