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Sans-serif lettering and typefaces were popular due to their clarity and legibility at distance in advertising and display use, when printed very large or small. Because sans-serif type was often used for headings and commercial printing, many early sans-serif designs did not feature lower-case letters.
Slab serif fonts vary considerably: some such as Rockwell have a geometric design with minimal variation in stroke width—they are sometimes described as sans-serif fonts with added serifs. Others such as those of the "Clarendon" model have a structure more like most other serif fonts, though with larger and more obvious serifs.
Lucida Grande (former Mac OS X system font, used from Mac OS X 10.0 to Mac OS X 10.9) Designer: Charles Bigelow, Kris Holmes Class: Humanist : Lucida Sans Designer: Charles Bigelow, Kris Holmes Class: Humanist : FS Me Designer: Jason Smith Class: Humanist : FF Meta Designer: Erik Spiekermann Class: Humanist : Microsoft Sans Serif Designer ...
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Slab serifs form a large and varied genre. Some such as Memphis and Rockwell have a geometric design with minimal variation in stroke width: they are sometimes described as sans-serif fonts with added serifs. Others such as those of the Clarendon genre have a structure more like most other serif fonts, though with larger and more obvious serifs.
CMU Serif roman and bold slanted, two oblique styles; CMU Classical Serif, an italic design with slightly simpler serif designs; Concrete Roman, a slab serif font in the four standard styles; CMU Typewriter, a typewriter-style slab serif font; CMU Sans Serif, a complementary sans-serif font, and CMU Bright, a lighter style of the same design
The base font for these skins are simply defined as font-family: sans-serif. Likewise, the size of fonts are also subject to debates. Vector uses the definition of font-size: 0.875em; , which translates to 87.5% of the default fontsize set in a user's browser.
Humanist sans-serif typefaces are characterized by the presence of the hand, an uppercase similar in proportion to the monumental Roman capitals, a lowercase similar in form to the Carolingian script, and an overall more organic structure. Humanist sans-serif typefaces frequently have a true italic rather than a sloped roman.