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On July 25, 2013, Jerry Jones announced that the Dallas Cowboys had agreed to grant naming rights to AT&T. The name change from Cowboys Stadium to AT&T Stadium took effect immediately. [ 52 ] The sponsorship deal was reported to be worth about $17–19 million per year. [ 53 ]
In addition, Tom Benson Hall of Fame Stadium in Canton, Ohio, is the location of the annual exhibition Pro Football Hall of Fame Game. From the 2022 season, the Allianz Arena in Germany has hosted the Munich Games of the NFL International series. The majority of current NFL stadiums have sold naming rights to corporations. Only 3 of the league ...
The stadium took its current name prior to the 2013 season, following the team's decision to sell the stadium's naming rights to telecommunications company AT&T. [6] [7] The Cowboys joined the NFL as an expansion team in 1960. [8] The team's national following might best be represented by its NFL record of consecutive sell-outs.
The Cowboys' reveal suggests topics to ask the Jones hologram, such as "his early life and upbringing, to his collegiate football playing days at Arkansas, early business ventures, and his time as ...
The upgrades are scheduled to be complete before the 2026 World Cup, which will feature matches at AT&T Stadium. Cowboys planning nearly $300 million renovation for AT&T Stadium [Video] Skip to ...
The Dallas Cowboys called the Cotton Bowl home for 12 seasons, from the team's formation in 1960 until 1971. The 1966 NFL Championship Game between the Cowboys and Green Bay Packers was played in the Cotton Bowl. After playing their first two home games in 1971 at the Cotton Bowl, the Cowboys opened Texas Stadium in Irving on October 24.
In 2023, 1.3 million fans traveled to watch the Cowboys at AT&T Stadium and on the road. The New York Giants placed second in 2023 for attendance, with just over 1.2 million fans.
It also sells naming rights, tickets, and Personal seat licenses on behalf of teams. [7] In 2019, Legends negotiated the largest naming rights deal in the National Football League when SoFi agreed to a 20-year, $30 million per year deal with Kroenke Sports & Entertainment and the Los Angeles Chargers to sponsor SoFi Stadium in Inglewood ...