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  2. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

  3. Brand alliances - Wikipedia

    en.wikipedia.org/wiki/Brand_alliances

    A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...

  4. Luxury goods - Wikipedia

    en.wikipedia.org/wiki/Luxury_goods

    Lately, luxury brands have extended their reach to young consumers through unconventional luxury brand collaborations in which luxury brands partner with non-luxury brands seemingly at the opposite spectrum of design, image, and value. [21] For example, luxury fashion houses partner with streetwear brands and video games. [44]

  5. 15 over-the-top examples of wealth and luxury I saw on my ...

    www.aol.com/news/15-over-top-examples-wealth...

    There weren't many name-brand snacks at the airport. My options were limited to $15 trail mix and marshmallow treats. The snacks at the Aspen/Pitkin County Airport.

  6. Designer label - Wikipedia

    en.wikipedia.org/wiki/Designer_label

    The Tommy Hilfiger brand is an example of a designer label. Armani is another example of luxury designer clothing label.. The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder, or a location-like where the company was founded (such as BMW).

  7. Tapestry, Inc. - Wikipedia

    en.wikipedia.org/wiki/Tapestry,_Inc.

    After the company was taken over by a Spanish company in 1971, it was bought by Stuart Weitzman in 1994. Over the years, and following a series of takeovers, the company has grown considerably to become one of the Tapestry group's luxury brands. The brand was purchased by Coach in 2015 for $574 million. It was made to broaden Coach's product ...

  8. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

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