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In 2015, Craftsvilla celebrated World Ethnic Day on June 19. It brought in Bollywood actress Vidya Balan as the face of the campaign. [30] In the same year, Craftsvilla launched Miss Ethnic Contest to promote ethnic wear among women. Bollywood actress Kareena Kapoor was the face of this campaign. [31] [32] [33]
Ramraj Cotton is an Indian ethnic wear brand and it is a brainchild of K. R. Nagarajan. Ramraj stepped into the textile business, predominantly selling white cotton shirts and dhotis. Ramraj Cotton has gained substantial market shares in the textile industry and gained a reputation as a market leader in the ethnic wear industry.
Jaypore is an Indian fashion women ethnic wear brand ₹ 110 crore [36] 2019: Acquisition: TG Apparel & Decor: TG Apparel & Decor is an Indian clothing brand: N/A [37] 2019: Acquisition: Shantanu & Nikhil: Shantanu & Nikhil is an Indian fashion designer: 51% stake [38] 2020: Partnership: Fred Perry: Fred Perry is a British clothing label-[39 ...
Kelly Gale models lingerie while wearing traditional-styled Indian clothing at Victoria's Secret Fashion Show in London, 2014. By the first decade of the 21st century, Western styles were well established as part of Indian fashion, with some professional Indian women favoring Western-style dresses over saris for office wear. [17]
In 2017, she was tasked with representing India in an exhibit showcasing re-designs of Levi's iconic trucker jacket. She chose to use her signature cow motif. The exhibit also featured a re-design by Justin Timberlake and other celebrities. [15] Gupta has been credited as the first Indian designer to do a fashion show via Instagram.
Women's clothing in India nowadays consists of both formal and casual wear such as gowns, pants, shirts, and tops. Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear ...
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir and southern Nepal in Terai plains.
The company sells national and international brands, which make up 75% of their stock, along with its in-house brand labels that bring in about 30% of the revenues and account for the remaining 25% of in-store stock. [10] Lifestyle's private labels include brands like Melange, which is a ₹150 crore brand with eight stores in India. [11]