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Bundaberg Rum, colloquially known as Bundy, is a dark rum owned by Diageo. It is produced in Bundaberg East , Queensland , Australia, by the Bundaberg Distilling Company . In 2010, the Bundaberg Distilling Company was inducted into the Queensland Business Leaders Hall of Fame .
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.
In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery after two years of construction. The purpose-built facility remains in Bundaberg and allows for increase production and is equipped for future expansion. [8] The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame. [9]
In 1892, Waterview sugar mill began operating its own distillery. The distillery’s products, which were called Waterview rum, directly competed with those from Bundaberg Distillery. [3] In 1903, the Waterview surgar mill was destroyed by floods, and had to cease operations. [4]
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Bundaberg farmers formed a small company which set up a rum distillery in 1888 which helped the industry through these hard times. [50] Edward Turner's evidence to the commission indicated that he owned 250 acres (100 ha) in total, 110 (44.5ha) of which were under sugar cultivation, and a further 20 (8ha) cultivated for other purposes.