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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
[2] [3] P&G acquired the brand with its purchase of Max Factor in 1991, [4] and expanded its sale from Japan to China, South Korea, in 2000 to the UK, and subsequently to the US, restricting initial sales to a few high-end stores where "consultants" introduced customers to the brand.
Max Factor is a line of cosmetics from Coty, Inc. Max Factor may also refer to: Max Factor & Company (1909–1973), a former cosmetics company; Max Factor Sr. (1877–1938), founder of Max Factor cosmetics; Max Factor Jr. (1904–1996), U.S. businessman, son of Max Factor, president of the cosmetics company
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