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The GPO first included Yellow Pages in its telephone directory for Brighton in 1966, expanding it throughout the UK from 1973. [3] [4]Yell.com was first launched in January 1996 as the local search engine for businesses in the UK.
This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $1 in investment, businesses returned $15. [15] IYP offers listings differently from standard search engines.
It was the first such directory in the UK to contain added value features such as local maps, local guides, and additional useful information beyond the actual business listings themselves. Thomson Directories Ltd was originally formed to publish the Thomson Local in 1980 by The Thomson Corporation (after it had sold its Thomson Yellow Pages ...
A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
Farnborough, Hampshire, UK: Products: Thomson Local: Owner: US West (1994–1999) Apax Partners (1999–13) Corporate Media Partners (2013–) Parent: Corporate Media Partners: Subsidiaries: Thomson Local ThomsonLocal.com Yellow Pages BT Group: Website: www.thomsonlocal.com: Footnotes / references acquired by Corporate Media Partners
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British Telecommunications launched Yell.com, its UK local search engine, in 1996 [2] and acquired YellowBook USA in 1999 for $665 million. [3] Later, Yellow Book USA Inc. was transferred by British Telecommunications to its yellow pages subsidiary, alongside its UK yellow pages publishing business.
By 1992 the Hull Yellow Pages had become so popular with both telephone subscribers and advertisers that it was necessary to split the directory into two separate books, business and residential. Hull Colour Pages continued to grow and in 1998 produced the UK's first full-colour business directory, changing the directory's name from Hull Yellow ...