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The GPO first included Yellow Pages in its telephone directory for Brighton in 1966, expanding it throughout the UK from 1973. [3] [4]Yell.com was first launched in January 1996 as the local search engine for businesses in the UK.
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many ...
British J. R. Hartley is a fictional character in a popular advertisement created by the agency Abbott Mead Vickers for the British Yellow Pages , first shown in 1983 when British Telecom was privatised.
A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
It is the principal rival (and for the 1980s and some of the 1990s the sole rival) to the Yellow Pages (published by Thomson as the Thomson Yellow Pages until it was sold to the privatised BT). The printed directory was distributed without charge to households and businesses, reaching some 22 million homes and businesses at its peak.
In 1983, Yellow Pages in the United Kingdom ran a television advert featuring an elderly gentleman visiting bookshops looking for a copy of a book called Fly Fishing by J. R. Hartley. [1] After several failed visits to shops, he finds a copy of the book using Yellow Pages and the telephone.
Businesses can be categorized by niche, location, activity, or size. Business may be compiled either manually or through an automated online search software. Online yellow pages are a type of business directory, as is the traditional phone book. [citation needed] The details provided in a business directory may vary.
By 1992 the Hull Yellow Pages had become so popular with both telephone subscribers and advertisers that it was necessary to split the directory into two separate books, business and residential. Hull Colour Pages continued to grow and in 1998 produced the UK's first full-colour business directory, changing the directory's name from Hull Yellow ...