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Thomson Local is a focused local area directory which has continually innovated with features such as colour and knock-out white advertisements. It was the first such directory in the UK to contain added value features such as local maps, local guides, and additional useful information beyond the actual business listings themselves.
This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $1 in investment, businesses returned $15. [15] IYP offers listings differently from standard search engines.
Thomson Directories, more commonly referred to as Thomson Local, is a local business directory company based in Farnborough, Hampshire, England, and offers business listings both in print and online following the launch of ThomsonLocal.com in 2003.
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The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
The GPO first included Yellow Pages in its telephone directory for Brighton in 1966, expanding it throughout the UK from 1973. [3] [4]Yell.com was first launched in January 1996 as the local search engine for businesses in the UK.
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
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