Ad
related to: a brief history of advertising in america
Search results
Results From The WOW.Com Content Network
Advertising progress: American business and the rise of consumer marketing (Johns Hopkins University Press, 2001.) Lears, Jackson. Fables of abundance: A cultural history of advertising in America (1995) McDonald, Colin, and Jane Scott. "A brief history of advertising." in The Sage Handbook of Advertising (Sage, 2007) pp: 17-34. Marchand, Roland.
Although the history of marketing thought and the history of marketing practice are distinct fields of study, they intersect at different junctures. [4] The publication, in 1960, of Robert J. Keith's article, "The Marketing Revolution", was a pioneering work in the study of the history of marketing practice. [5]
Since women were responsible for most household purchasing done, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with ...
When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. The Evolution of Political Advertising from Jefferson to Trump: A Brief History ...
These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...
"The Globalization of American Advertising and Brand Management: A Brief History of the J. Walter Thompson Company, Proctor and Gamble, and US Foreign Policy." Global Studies Journal (2013) 5#4; West, Douglas C. "From T-Square to T-Plan: the London office of the J. Walter Thompson advertising agency 1919–70." Business History 29#2 (1987): 199 ...
1999: America Online has over 18 million subscribers and is now the biggest internet provider in the country, with higher-than-expected earnings. It acquires MapQuest for $1.1 billion in December.
According to the History Channel, the name was first used to describe an 1869 financial crisis, in which corruption and stock fraud caused the U.S. gold market to collapse entirely.