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Five Lufsig dolls inside an IKEA store in Taipei, Taiwan. Lufsig is a stuffed toy wolf sold at Swedish furniture chain IKEA.The toy, designed by German designer Silke Leffler [], is inspired by the fairy tale "Little Red Riding Hood" as a representation of the Big Bad Wolf.
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
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