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The "Mark of Excellence" was the subject of the first case considered by the National Advertising Review Board, in 1972. [2] The NARB ruled that the mark was not being used in a manner that constituted false advertising, but warned that, given GM's record of product recalls, the slogan could be seen as deceptive if it became a primary theme of ...
General Motors Company (GM) [2] is an ... brand and established the General Motors Group Insurance Program to provide life ... its "Mark of Excellence" logo and ...
The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August 2009. [71] The company moved from a 'corporate-endorsed, hybrid-brand' architecture structure (where GM underpinned every brand) to a 'multiple-brand, corporate-invisible' brand architecture structure. [72]
The Mark of Excellence is the original name of the logo of the General Motors Corporation. General Motors Company ( GM ) is an American multinational automotive manufacturing company headquartered in Detroit , Michigan, United States.
In 2009, GM had renamed itself as General Motors Company, creating its former appellation: General Motors Corporation. On May 30, 2009, it was announced that a deal had been reached to transfer GM's Opel assets to a separate company, majority-owned by a consortium led by Sberbank of Russia (35%), Magna International (20%), and Opel employees (10%).
Amkor Technology Receives Inaugural Supplier Quality Excellence Award from General Motors CHANDLER, Ariz.--(BUSINESS WIRE)-- Amkor Technology, Inc. (NAS: AMKR) , a leading provider of ...
Jerome H. Peleaux was the creator and tester of the program for GM. Former logo of GM Certified Service, then GM Goodwrench. The Mr. Goodwrench program, as originally conceived, required each dealer to adhere to a set of service delivery standards: requiring high levels of factory training, parts on hand, and service department amenities.
General Motors and media company MACRO announced the launch of The General Motors Marketing Academy Powered by MACRO, a five-month program to prepare the next generation of multicultural marketing ...