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In 1957, Hy-Vee opened its first in-store bakery at the Iowa City, Iowa, store. In 1960, the company became employee-owned by the Employees' Trust Fund. [13] The slogan "Where There's a Helpful Smile in Every Aisle" was first used in a TV commercial in 1963. The company's name was officially changed to Hy-Vee Food Stores, Inc., in 1963.
Hy-Vee plans to close three older stores at 1556 First Ave. N.E. in Cedar Rapids, 2181 Logan Ave. in Waterloo and 3019 Rockingham Road in Davenport.
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In November 2007, Maid-Rite announced an agreement with Hy-Vee Food Stores, a Midwest-based grocer, to operate restaurants in their stores. [3] As of January 2025, there are 19 locations in Iowa, and 11 locations in other states. [4]
Cub brought elements to the remodeled stores that customers liked — more grab-and-go foods, a larger produce section, and a drive-up pharmacy — but those were reactions to Hy-Vee. Stillwater is an exception. The new 88,500-square-foot store includes ideas that Cub executives are trying out before adding to other stores. [13]
EMC Insurance will be the new naming rights sponsor for what's currently Hy-Vee Hall at the Iowa Events Center. Hy-Vee Hall at Iowa Events Center gets new name: EMC Expo Insurance Center Skip to ...