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  2. Exploratory data analysis - Wikipedia

    en.wikipedia.org/wiki/Exploratory_data_analysis

    Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data."

  3. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]

  4. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    Quantitative research using statistical methods starts with the collection of data, based on the hypothesis or theory. Usually a big sample of data is collected – this would require verification, validation and recording before the analysis can take place. Software packages such as SPSS and R are typically used for this purpose. Causal ...

  5. Empirical research - Wikipedia

    en.wikipedia.org/wiki/Empirical_research

    Accurate analysis of data using standardized statistical methods in scientific studies is critical to determining the validity of empirical research. Statistical formulas such as regression, uncertainty coefficient, t-test, chi square, and various types of ANOVA (analyses of variance) are fundamental to forming logical, valid conclusions.

  6. Statistics - Wikipedia

    en.wikipedia.org/wiki/Statistics

    Two main statistical methods are used in data analysis: descriptive statistics, which summarize data from a sample using indexes such as the mean or standard deviation, and inferential statistics, which draw conclusions from data that are subject to random variation (e.g., observational errors, sampling variation). [4]

  7. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...

  8. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    If researcher does not have enough skills such as communication skill, the quality of research is likely to be low. The sample size is relatively small, the result may not be very accurate. Qualitative research produces large amounts of data which requires a tremendous amount of work and labor on the part of the researcher. [13]

  9. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...