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Specifically, eye-tracking can be used to assess search efficiency, branding, online advertisements, navigation usability, overall design and many other site components. Analyses may target a prototype or competitor site in addition to the main client site. Eye-tracking is commonly used in a variety of different advertising media.
Video tracking is the process of locating a moving object (or multiple objects) over time using a camera. It has a variety of uses, some of which are: human-computer interaction, security and surveillance, video communication and compression , augmented reality , traffic control, medical imaging [ 1 ] and video editing .
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. [1]
Researchers in vision science can be called vision scientists, especially if their research spans some of the science's many disciplines. Vision science encompasses all studies of vision, such as how human and non-human organisms process visual information, how conscious visual perception works in humans, how to exploit visual perception for ...
Models based on this idea have been used to describe various visual perceptual functions, such as the perception of motion, the perception of depth, and figure-ground perception. [16] [17] The "wholly empirical theory of perception" is a related and newer approach that rationalizes visual perception without explicitly invoking Bayesian formalisms.
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By controlling precisely the information projected in different parts of the visual field, the gaze-contingent techniques permit to disentangle what is fixated and what is processed. The technical principle of the paradigm involves a computer interfaced with both an eye-movement tracking system (eye-tracker) and a display of the visual stimulus ...