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So the name Captain's Wafers was used to show they were the very best wafers." [1] The name was submitted by Joe M. Logan, (executive vice president of sales and marketing at Lance, retired from Lance in 1975). Mr. Logan had returned from World War II service in the South Pacific with the US Army's 7th Infantry Division in 1946.
Many snack cracker products manufactured by Lance are commonly referred to as "nabs", a genericized trademark name for snack crackers that originated with a competitor, the Nabisco company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet".
Animal crackers are a particular type of small cracker or cookie baked in the shape of an animal, usually an animal one might see at a zoo or circus, such as a lion, tiger, bear, or elephant.
Cracker brands include Bremner Wafers, Captain's Wafers, Cheese Nips, Club Crackers, Goldfish crackers, In a Biskit, Jacob's, Ritz Crackers, Town House crackers, Triscuit, TUC, and Wheat Thins. Gallery
Captain's Wafers; S. Stella D'oro; T. Tom's Snacks; Media in category "Lance Inc. brands" This category contains only the following file. A. File:Archwaylogo.jpg
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