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The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Some built-in bras are detachable. Built-in bras vary in their construction and support ability. Some are bandeau like which offer limited support. The more advanced built-in bras are effectively real bras with padding and underwire with a full-fledged support ability, these are mainly intended for larger bust that require sturdier support.
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000 [257] and 70% in 2005. [258] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [259] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
A prime example: the underwire of your bra is poking you or poking through the fabric. “This one may seem obvious,” says Cuervo, “but there are many women who put up with this discomfort ...
Strapless Lace Bra. Testers love the look, feel, and comfort this strapless lace bra offers. With this strapless bra, you can trust that everything will stay in place with added underwire, side ...
Eby’s wireless bra is made with SoftWire, a piece of proprietary “wireless-underwire” that shapes, supports and lifts the chest, as well as a layer of 3D fabric in the band that adds ...