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Playskool released toys based on Television Programmes aimed at young children like Sesame Street, Top Wing, In the Night Garden..., Boohbah, Bob the Builder, and Rubbadubbers. Playskool heroes toys feature characters from various properties in a scale more suited for younger children. These figures are similar to Fisher-Price's Imaginext.
Playskool Milton Bradley Company or simply Milton Bradley ( MB ) was an American board game manufacturer established by Milton Bradley (1836-1911) in Springfield , Massachusetts , in 1860. In 1920, it absorbed the game production of McLoughlin Brothers , formerly the largest game manufacturer in the United States.
Hasbro, Inc. (/ ˈ h æ z b r oʊ /; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. [6]
Fisher-Price was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price and Helen Schelle. [2] [3] Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. [4]
Playmates Interactive Entertainment Inc., which makes video games, was founded in 1994 as a subsidiary of Playmates Toys Holdings, the parent company of Playmates Toys. [6] It is co-located with the United States branch of Playmates Toys in La Mirada, California. [6]
In 1998, Parker Brothers and Milton Bradley were consolidated at the new Hasbro Games campus (based in the former address of Parker Brothers' headquarters) to merge together and form Hasbro Games. [18] Milton Bradley and Parker Bros. subsequently turned into two separate brands of Hasbro before being retired in 2009 in favor of the Hasbro brand.
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
Kenner Products, known simply as Kenner, was an American toy brand owned by Hasbro.Kenner Products began as a toy company founded in 1946, going on to produce several highly recognizable toys and merchandise lines including action figures for the original series of Star Wars, Jurassic Park and Batman as well as die cast models.