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2. Conversion tracking - Wikipedia

   en.wikipedia.org/wiki/Conversion_tracking

   With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators . This process functions thanks to a JavaScript tracker or a pixel tracker [ 1 ] (when JavaScript is disabled, for instance in emails), which instantaneously records quantitative ...

3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   One of the biggest limitation of Google Analytics, is its inability to track and attribute offline conversions. Offline conversion tracking is required to measure the impact of online marketing campaigns in "offline" environments, such as Point of Sale, Call Centers, Affiliate Networks, or payment gateways.

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

5. Call-tracking software - Wikipedia

   en.wikipedia.org/wiki/Call-tracking_software

   Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves.Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct ...

6. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. [36] [37] Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration ...

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   mail.aol.com

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