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Download as PDF; Printable version; ... This list includes notable authors of books on marketing and/or advertising. ... List of marketing and advertising authors.
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The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. The editors-in-chief are Jeryl Whitelock (University of Bradford) and John Cadogan (University of Loughborough).
Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Marketing books" The following 20 pages are in this category, out of 20 ...
[1] Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s ...
The International Textbook Company (I.T.C.) was founded in 1895 by publisher Thomas J. Foster in Scranton, Pennsylvania. [1] I.T.C. published instructional papers, booklets, and textbooks for the International Correspondence Schools, a subsidiary department. The textbook company and the school were dependent on each other since their founding.
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. [1] The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities ...