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According to Mary Bellis, the newly purchased company, Just Born, was soon the "largest marshmallow candy manufacturer in the world." Just Born began producing other shapes in the 1960s, following seasonal themes. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year-round shape of the candy. [5]
Peeps are a marshmallow treat produced by the Just Born company at a factory in Bethlehem, Pennsylvania. Peeps were born almost 70 years ago and over those years have become an American candy icon.
But what sets a Peep apart is that semi-solid squish of the marshmallow. For the ultimate Peeps Taste Test, the keen palates of The News & Observer ate through all the locally available Peeps ...
Just Born, Inc., is an American family-owned confectionery company based in Bethlehem, Pennsylvania. [1] It manufactures and markets a number of confectionery, including Goldenberg's Peanut Chews, Hot Tamales, Mike and Ike, Peeps, Teenee Beanee jelly beans, and Zours.
If you like Peeps candy and you like old birthday cake, congratulations, they made Peeps that taste like old birthday cake. Gone is the yellow marshmallow you might be picturing.
Just Born building where Peeps are made. In 1945, Born joined his father's company, Just Born. [5] In 1950, he developed a process to turn unused Mike and Ike candies into a new product, Hot Tamales, by remelting them and adding hot cinnamon flavor. [6] In 1953, the company acquired the Rodda Candy Company, known for its jelly beans.