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Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Marketing segments served, market shares, customer base, growth rate, and customer loyalty; promotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategy; distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
So far this year, stocks are down with the Standard & Poor's 500 off some 20% and the traditional alternative of bonds isn't doing much better, with most big bond funds down more than 16% so far ...