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Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Offensive marketing warfare strategies - They are used to secure competitive advantages; market leaders, runners-up or struggling competitors are usually attacked. Defensive marketing warfare strategies - They are used to defend competitive advantages; lessen risk of being attacked, decrease effects of attacks, strengthen position.
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
With expenses of 0.75 percent, the strategy is a bit pricey, but it's still an interesting way to protect against the full impact of a downturn. iShares S&P Preferred ( PFF ) Stocks come in two ...
This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share.
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