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The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Unlike handcrafted cards, mass-produced printed greeting cards have been faced with competition from electronic greeting cards. Over seven billion greeting cards were sent in the US each year [citation needed]; greeting cards are a multibillion-dollar business. Many hobbyists taking advantage of the low setup costs of web-based selling and the ...
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