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In 1963 the chain was renamed to 'Hij': first short for 'Hij Herenmode' (He Gentlemen's fashion) and later for 'Hij Mannenmode' (He Men's Fashion). The shops also sold fashion for boys. After the sale of the wholesale business, the company expanded and set out to conquer the Netherlands.
In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. [2] The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix's stake in the business in 2017.
TK Maxx [a] is a subsidiary of the American apparel and home goods company TJX Companies.Its first store opened in 1994 in the United Kingdom. The chain uses a different name from TJ Maxx stores in the United States to avoid confusion with the British retailer T. J. Hughes.
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Rainbow Shops was founded in 1935 [2] in New York City by Irving Arthur Swarzman, [3] an Austrian native who was raised in Brooklyn. Swarzman chose the name “Rainbow” to reflect the vibrant and diverse range of affordable fashion options sold at the store.
In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month.