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The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of ASUAG and SSIH , moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.
Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, [8] including New York, London, Paris, Tokyo, and Zurich. The ...
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Swatch Internet Time (or .beat time) is a decimal time system introduced in 1998 by the Swatch corporation as part of the marketing campaign for their line of ".beat" watches. Those without a watch could use the Internet to view the current time on the watchmaker's website, but now a dedicated wiki serves the purpose. [ 1 ]