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Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
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Oakley sunglasses were used by bicycle racer Greg LeMond, raising the company's profile. [3] In the 1980s, Jannard restricted the sale of Oakley sunglasses to the Sunglass Hut, although small specialty shops could continue to sell Oakley sunglasses. [2] In 1991, his company had 200 employees. [3] In 1995, the company went public. [2]
Luxottica acquired Oakley in November 2007 for US$2.1 billion. Oakley had tried to dispute their prices because of Luxottica's large marketshare, and Luxottica responded by dropping Oakley from their stores, causing their stock price to drop, followed by Luxottica's hostile take over of the company. [24]
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